We thought we’d add a competition from one of our favourite clients. If you like coffee you’re going to love Antlers Cold Brew coffee. Go to their Facebook page here https://www.facebook.com/anltercoffeebru/ and find the post at the top of their page with Sir Lick-a-Lot the Pug and the competition. Like their page and post how you love taking your coffee. Enter and you could WIN a Cold brew coffee hamper delivered to your door.
Great creative can give you an advantage over your competitors. Here are some of the meanings of our nine favourite colours that can shape your creative: Red – Passion, action, fire, heat, danger, anger Blue – Cool, truth, purity, formality, sadness Green – Calm, youth, nature, wet, ignorance, immaturity Black – Mystery, mourning, death, elegance, heaviness Yellow – Light, optimism, cheerfulness, dishonesty Orange – Fire, heat, action, harvest, fall White – Cleanliness, purity, virginity Silver – Diffusive, gentle, touching, soft, quality Brown – Earth, dirty, dull, boring, worthy, unexciting, uncompromising Think about the colours of the flag you’re waving.
Start by putting your price in the ad. Most people who cannot afford it won’t click on it. A researcher George Loewenstein from Carnegie Mellon, Stanford and MIT discovered that: “The sections of the brain associated with pain processing are activated when prices are too high.” Hyper target your audience – be as specific from a demographic and behavioural perspective as you can, and use both the inclusion and exclusion tools in Facebook. Remember that when you select an audience you can also exclude people; for example you can target men but then exclude those who are married. Mention limitations […]
Every brand under the sun is trying to “figure out” out how to effectively market to the “younger generation.” Youth marketing is still a grey area for many and one common pitfall is going ‘out of brand’ to cater to young people. This happens a lot, especially on social media. A brand sees a hashtag or trending topic and thinks, “Wow, if I use this cool lingo, all those young kids will flock to buy my product.” A few “bae’s” and mannequin challenges later, you are officially a catering company and not a bank. Not only will going out of […]
Let’s start with some global stats; around 48% of LinkedIn users are in a decision-making role and over 75% of LinkedIn members work at companies with more than 1,000 employees. Let’s look at one of the problems we have here in SA – South Africans like to have multiple titles especially if they are self-employed – If you’re a start-up and it’s just you nothing says potential more than calling yourself the CEO or Managing Director. So, by day you serve tables and by night you’re the CEO of the next Facebook. This poses a problem if you’re an advertiser […]
If you know that MTB stands for Mountain Bike then you would have probably ridden or heard of the Hollard JUMA. Jozi’s most awesome MTB adventure – a mix of Urban, trail, tunnels and floating bridges. So how did a race start from nothing and become so powerful? An idea from Mark Castel from BAM started the process and it was amplified by the IMS creative team who came up with the positioning, look-and-feel and creative executions. The two core media drivers to create awareness and drive over 5,500 entries in the first year were social and outdoor. So how […]