Facebook is primarily a platform where people go to connect with their friends, be amused or get informed on current affairs. Facebook users hardly log on just to read updates from brands. So what can social media marketers do to stimulate interest?
Entertain – Provide users with comic relief. Whether you create a game, record a video or share something funny, users are more likely to stop and take notice of your content. Visual content draws in more interest than a heavily worded post.
Engage – Ask questions that prompt interaction or a reaction of sorts. People love to share their personal experiences , opinions and share posts which they find relatable or noteworthy.
Enlighten – Provide with insightful information that you think users are not aware of. Whether this information is presented as a tip, advice or food for thought make sure that is in small bite-sized pieces so it can be easily digested.