How would it affect you if Google came along and told you that if you’re not offering consumers a mobile-friendly version of your website, that it would result in a demotion within their search rankings? Well, surprise surprise – Google is doing just that!
Google is now putting mobile users first. According to current statistics, a whopping 70% of internet traffic comes from mobile devices now. If the growing number of mobile web users isn’t reason enough to convince you to embrace the mobile web, there are many other advantages worth considering.
Having a mobile-friendly responsive website improves user experience, and a faster download speed. It also improves search rankings on Google, which is an important goal in this fast-paced digital era.
Having a mobile website means accessibility anywhere, any time. This level of constant connectivity provides your business an opportunity to connect with your target audiences in new ways.
So here’s the bottom line – mobile web is no longer a concept – it is a mainstream reality!