Don’t feminise your brands
Many companies make the mistake of trying to ‘feminise’ their products to attract more female consumers. This is often seen as insincere advertising and is not a great hook to reach your consumer. In reality, we don’t require our ‘own’ brands… all we require is a clever design, easy-to-use technology, and a lifestyle message that resonates with our own. Be authentic and true… that’s all you need to do!