An advertising agency may be known or referred to as a creative agency or an ad agency. There are also niche agencies such as digital agencies, activation agencies and media buying agencies that focus on specific areas. Ad agencies look at advertising, marketing, promotional and communication elements that include strategy and idea conceptualisation followed by the execution of the ideas using media and tactics and then enhancing, reporting and optimising their work to better serve their clients’ needs. So Advertising agencies can do many things, from helping you grow your business, to running specific campaigns targeting a unique audience to get your name, brand and businesses in front of the right people and the right time.
Social media marketing involves the use of social media platforms to connect with audiences and build brands, increase sales and drive website traffic. This includes publishing excellent content on social profiles, listening to and engaging with followers, analysing results and running social media advertisements. The major social media platforms consist of Facebook, Instagram, Twitter, LinkedIn and Pinterest. Social media allows advertisers to employ a range of strategies to promote content and have people engage with it. Many social networks provide detailed geographical and demographic information which enables marketers to tailor their messages to users’ needs. Social media marketing campaigns have the ability to appeal to a broad audience at once. A major strategy used in social media marketing is to develop messages and content that individual users will share themselves thereby further increasing the message’s reach.
Social media marketing can increase a business’s exposure, grow the brand and drive sales. Social media posts drive targeted traffic and having access to all those customers helps boost the brand. Social media posts provide an opportunity for the public to find the new web content and click through the brand’s website. These posts will help to bring in the type of visitors you want to attract. Social media can increase the brand’s reach via quoted experts. With the increase of social media influencers, many accessible individuals have a huge following that brands can benefit from. Further, social media is the best tool to connect with and learn from consumers and industry leaders. It also helps brands understand their audience by reading tweets and status updates. Subsequently, an active social media presence builds relationships with audiences. Consumers view Twitter, Facebook and Instagram as social networks, not marketing tools. This gives businesses a chance for authentic engagement.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Search engines such as Google, Bing and Yahoo have search results pages, where web pages and other content are shown and ranked based on what the search engine considers most relevant to users.
Yes, having an HTTPS URL does help your SEO efforts. The HTTPS prefix on a URL denotes that it is secure to use and that no unauthorized third party is capturing your data on that website. Search engines see websites with HTTPS as more trustworthy than regular HTTP websites.
HTTPS stands for Hypertext Transfer Protocol Secure. HTTPS is encrypted and is used for secure communication over a network. Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three layers of protection: data Encryption, data integrity, and authentication.
SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private. An SSL certificate on a website gives that site a secure URL, which can be identified by the HTTPS prefix.
WordPress is a content management system (CMS) that started as a blogging tool. It runs on PHP and a MySQL database. It is now widely adopted as a great platform to build websites on, due to its versatility and ease of use.