How to generate leads, traffic and sales from social media
Understand Who Your Audience Is
Are older professionals spending time on Instagram? Probably not too much, no.
Fortunately, today’s ad platforms allow you to target your intended demographic groups easily. You can choose things like age, location, marital status, gender, and even religion and ethnicity when picking your audience.
This is an effective way to avoid targeting the wrong crowd for your offer.
Test To See What Works
Without innovation, you’ll quickly be left in the dust!
So don’t be afraid to spend a few bucks on testing new ideas.
Who knows, you may be that lucky “fool” who finds gold where nobody else thought to dig.
Don’t be afraid to use a few dollars to test a new idea—even if it’s a bit of a wild guess.
The normal pattern is for someone to sign up for a social media account, post a couple of posts, run a couple of ads, and then give up after a few days (or maybe a few weeks) of seeing slow results.
And it’s a shame because Facebook rewards pages where valuable content is posted and fans are engaged, consistently.
There’s no magic shortcut here.
You need to get serious about building long-term relationships with your audience.
Find And Aggregate
You need a significant amount of content to keep people engaged. Ideally on a daily basis
But a popular misconception is that all of your content needs to be original.
Your audience wants valuable content…but the good news is, they don’t care if you wrote it, as long as it’s solving their problems.
It’s an easy way to keep your page active, engage your followers, and get on Facebook’s good side
Schedule your content ahead of time.
According to one study, the best time to post is Tuesday through Friday, 1:00 to 3:00pm.
When you’re starting out, you can schedule your content to go live at such peak times, even if you’re not online yourself. Once your audience grows, you can analyze your own data to see when your fans are most active.
Make A Strong First Impression
Your headlines must arouse curiosity. There must be some mystery, intrigue, or unanswered questions to pique their interest. Factual accuracy isn’t important—attention is what drives sales.
Tease And Release
One mistake bloggers make is giving away too much value.
Your prospects want information, yes—but if you give too much away for free, they won’t value it. Ideally, your content should trigger a pain or desire and then suggest a solution to that pain or desire, which you’re in a position to provide, of course!