‘Who runs the world? Girls! ‘Beyoncé Knowles. Let’s elaborate on that statement… Millennial women are taking over the world… we now have high powered careers, cater for a larger percentage of consumer purchases and we have a strong brand influence amongst our friends and family. We don’t want to be told what to buy, we want to engage with a product, see how it compliments our lifestyle, and then make a decision. When marketing to women of this generation, remember that we are a demographic of our own, we want to be inspired, appreciated, respected and acknowledged – we want to have it all!