SEO Trends in 2018

With the first month of 2018 almost behind us, there is no better time to check in and see what’s hot and what’s not in terms of SEO (Search Engine Optimisation) trends for this year.

Mobile Responsiveness
Gone are the days, where websites were designed with a desktop-first approach, now more and more people are turning to their phones to go online. Neglecting mobile devices and continuing to develop ‘fixed design’ websites, will to lead to your company committing SEO suicide.

Become Proactive & Get Rewarded
With digital assistants, such as Siri & Bixby, becoming part of our everyday lives, it has become necessary to incorporate these technologies into our SEO plans. For instance, optimising long-tail keywords, to follow a more ‘natural language’ search format, is a great way to encourage Google to showcase your website over another.

Subtle & Simple
Google’s Big SEO updates are a thing of the past. The future lies in small and subtle changes ensuring both your website and content are regularly indexed.

To find out how SEO (Search Engine Optimisation) can help your business improve its website effectiveness and achieve success, get in touch with us.